WORK EXPERIENCE
Dec 2012 | Present 
Freelance | Dubai
Design & Visual Communication
Choosing this route, gave me the opportunity to expand my design reach to a variety of disciplines. Since I started, I’ve worked on exciting projects such as mascot illustration, full fledged branding projects,  multilingual book designs, ATL & BTL advertising campaigns and high profile events.
I had the honour of working on the design of Dubai Expo 2020 Bid Dossier & it’s summary which helped the government win; and the Dubai Expo 2020 Registration Document, along with other related publications in 3 languages (English, Arabic & French), under the patronage of Touchline, a multinational publishing firm. I also was closely involved with many events such as the Qasr Al Hosn 2015, the first and second EXPO 2020 International Planning Meeting 2016/2017, Dubai Innovation Week 2016, DP World Gala Dinner 2017.
Jul 2010 | Nov 2012
Demind Investments | Dubai
Senior Graphic Designer 
Working as an in-house designer for a firm that develops F&B projects allowed me to explore all the stages of building a brand & foreseeing its execution, from conception, naming, brand design, production, web design, all the way to advertising & brand awareness on social Media. I was also involved in the development of conceptual interior, architectural & fashion design.
Jul 2007 | Jun 2010
B communications | Dubai
Senior Graphic Designer 
As a senior graphic designer with a passion for creating brands, I was responsible for all branding projects within the agency. I was closely involved in the creation of brand strategies, & were responsible for designing and supervising the brand creation of multiple projects from concept to completion (including literature items, CI manuals & all of the printed communication material). Along side branding design, I developed many conceptual architectural projects destined to be presented to investors & briefed to architects.
Apr 2006 | Jun 2007
Brandbeat | Dubai
Junior Graphic Designer
Being in a branding agency felt like home to me, focusing on the branding aspect of the design industry suited me perfectly, especially when I had great mentors to guide me through the different branding strategies & elevate my design sense to achieve brands that reflected each project’s essence. Part of my duties also included training a national newly graduates as part of a training program devised by the holding group MCN (affiliated with McCann Erickson).
Jan 2004 |  Mar 2006
Med K & K | Dubai
Junior Graphic Designer
My first job as a junior graphic designer was not typical, as I was placed in a position where I had to manage the creative department in the Dubai division of Med K&K, 2 month after joining; a role to say the least, was very challenging & demanding, but with great effort & enthusiasm, I carried out my duties to the best of my abilities & pushed myself to achieve the desired results. I was responsible of implementing all phases of design (graphic design and art direction) for a wide range of Fashion clients/products (such as Zara, Mango, Guess, Cesare Patiotti, Dsquared2, etc.) through assessing client’s needs and developing creative specifications that met the client’s expectations. I was also responsible for recruiting, training and overseeing the Dubai creative team.
EDUCATION
2003, BA Degree in Graphic Design, Emphasis on Packaging
Notre Dame University, Lebanon

1998, High School Diploma,
Notre Dame de la Delivrande, Lebanon
CORE SKILLS
Branding design: from products, companies and F&B projects through a range of disciplines
Editorial design: magazines and book(lets).
Presentation design: logo presentation and user interface simulation (Keynote).
Event design: branding events, to creating all relative collaterals like maps, signage and exhibition elements 
GENERAL SKILLS
Graphic design: Adobe InDesign, Illustrator and Photoshop.
User Interface Simulation: Keynote.
Image editing: Adobe Photoshop.
COMMUNICATION SKILLS
Full professional proficiency in English and Arabic. I can read, write and speak French.
Native Language: Arabic
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