BLUE MARLIN IBIZA UAE | THE LAUNCH
PHASE 01  |  THE DIRECT MAILER TEASER
Blue Marlin Ibiza is a stylish beach club thatprovides its guests the best comfort, service and entertainment.
In partnership with Demind Firma Management, BlueMarlin Ibiza decided to open its first branch in the UAE, as a members only club.

After an intense selection process, the company chose a list of influential people in the region to be chosen as candidates for the membership. To notify the candidates of the comingof this exciting project, we decided to send out direct mailers as a teaser campaign.

The direct mailer was delivered by post and was composed of a Blue Marlin Ibiza branded box containing a letter urging the receiver to keep it a secret and that Blue Marlin Ibiza will be in touch to convery more information about the project,    it also had a branded view master with 2 reels, one portraying the images of the already existing Blue Marlin Ibiza, and one revealing the 3D renderings of the project once completed.

This Direct mailer was sent to the candidates a monthprior to the Opening.
PHASE 02 | THE BIG ENVELOPE

After receiving the direct mailer, candidates of the Blue Marlin Ibiza UAE membership were contacted by the sales team and then presented with an invitation letter to the club along with the Blue Marlin Ibiza UAE brochure all wrapped in a big envelope with a map printed inside pin pointing the exact location of the project.
PHASE 03 | THE MEMBERSHIP SALES PACKAGE

The Blue Marlin Ibiza UAE membership sales package contained a Membership booklet, explaining a bit about the project, the rules and regulations and the frequently asked questions. The Membership Application Form, the Yearly Membership Form and the Yearly Partners Benefits.
PHASE 04 | THE OPENING INVITE

A week and a half before the opening, Blue Marlin Ibiza UAE sent out the Opening Weekend invite, with the details of the event and the performing artists' line up.
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